7-Figures & Beyond - An Ecommerce Marketing Podcast For 6 & 7-Figure Brands
Today’s Ecommerce marketing landscape looks very different than it did in 2021.
Customer behaviors and preferences have changed dramatically, buyer journeys are longer and far more complex, and ad/customer acquisition costs are on the rise.
Every week, CEOs, CMOs, marketing directors, etc. share their wisdom and insight of what it really takes to scale a brand. Each episode is designed to help you think differently, think bigger, and take massive action toward your goals.
Episodes
78 episodes
Winning the AI Search Game: How to Get Your Brand Seen in ChatGPT, Gemini, and Perplexity
Greg Shuey opens the episode by framing AI search optimization as the next major evolution in how consumers discover and purchase products online. Guest Jake Bengtzen explains that AI search is a multi-dimensional process, distinct from keyword...
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Season 1
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Episode 78
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30:22
Black Friday By The Data: Real Insights from Millions of Post-Purchase Surveys
As the holiday season approaches, eCommerce brands are facing a complex consumer landscape shaped by uncertainty and inflation. Jeremiah Prummer of KnoCommerce reveals that shoppers are feeling more cautious than in previous years, with lower o...
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Season 1
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Episode 77
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25:42
Creating the Growth Flywheel: How Customer-Informed Content Drives Traffic, Trust, & Sales
Greg Shuey wraps up his four-part mini-series by introducing the Growth Flywheel, a structured, repeatable process designed to help eCommerce brands scale sustainably through customer-informed marketing. The flywheel begins with liste...
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Season 1
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Episode 76
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24:35
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How to Turn Customer Research Into a Content Strategy That Actually Converts
Most brands start their content strategy backward, chasing keywords and algorithms instead of starting with what customers are actually saying. In this episode, Greg Shuey flips that approach, walking listeners through how to build a content st...
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Season 1
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Episode 75
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27:44
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Using AI To Analyze Your Customers: How to Turn Raw Feedback into Actionable Strategy
In this episode of the Seven Figures and Beyond Ecommerce Marketing Podcast, Greg Shuey dives into how AI can help brands unlock the hidden value inside their customer feedback. He explains that while collecting reviews, surveys, and c...
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Season 1
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Episode 74
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25:03
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Customer Research on a Budget: How Small Brands Can Outsmart Big Players
Most small and mid-sized eCommerce brands believe customer research is out of reach... something reserved for giants like Nike or Lululemon with six-figure budgets and entire insights teams. But as Greg Shuey explains in this episode of Sev...
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Season 1
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Episode 73
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27:46
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Why Most eCommerce Blogs Are Useless - And How to Fix Yours
Most brand blogs are failing, and not because teams aren’t trying. In this episode, Greg Shuey explains why the majority of ecommerce blogs are nothing more than "digital dumping grounds," full of generic posts, product announcements, and unins...
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Season 1
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Episode 72
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23:43
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Can’t Afford Everything? Here’s How to Prioritize SEO, Google Ads, and LLMs
For growing D2C brands making between $1M and $5M in annual revenue, every marketing dollar counts, and misallocating that budget can have serious consequences. In this episode, Greg Shuey explores how to prioritize marketing investments when r...
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Season 1
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Episode 71
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26:34
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Comparison Content That Converts: Winning Buyers With 'vs' Pages & Posts
Comparison content is one of the most underused but powerful tools available to eCommerce brands today. In this episode, Greg Shuey breaks down why “X vs. Y” queries represent some of the highest-intent searches online, and why brands can’t aff...
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Season 1
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Episode 70
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23:36
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Why You Should Build Multi-Platform Relevance Instead of Chasing Keyword Rankings
Greg Shuey opens this episode of 7 Figures and Beyond by challenging eCommerce marketers to stop relying solely on Google rankings as their growth driver and instead focus on building multi-platform relevance. While traditiona...
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Season 1
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Episode 69
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28:08
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The Future of E-Commerce: AI Shopping, ChatGPT, and Shopify Product Feeds
The e-commerce world is on the brink of a major disruption, and most brands don’t even realize it’s coming. In this episode, Greg Shuey explores how Shopify’s upcoming product feed integration with ChatGPT is poised to fundamentally change how ...
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Season 1
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Episode 68
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25:38
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5 Consumer Trends That Will Shape Your Marketing Strategy in 2025
In this episode of 7 Figures and Beyond, Greg Shuey dives deep into the WARC x GWI 2025 Consumer Trends Report to spotlight the five most important shifts reshaping eCommerce and digital marketing. With data-backed insights and real-wo...
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Season 1
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Episode 67
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21:29
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From Rankings To Relevance: A New SEO Framework for D2C Growth in 2025
Organic search isn’t what it used to be, and most ecommerce brands are feeling it. In this episode, Greg Shuey explores why traditional SEO strategies that once fueled predictable growth are losing their effectiveness. With AI Overviews, ChatGP...
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Season 1
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Episode 66
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27:35
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SEO Isn’t Dead - It’s Just Smarter: Winning Traffic in a Post-ChatGPT World
In this episode of the Seven Figures and Beyond podcast, Greg Shuey confronts the recurring claim that “SEO is dead,” a narrative fueled by social media hot takes and fear of evolving search technologies. He argues that this perspectiv...
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Season 1
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Episode 65
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23:26
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Tariff Deferment & Inventory Strategy: Cash Flow Tactics for DTC Brands
In this episode of the Seven Figures and Beyond E-Commerce Marketing Podcast, Greg Shuey sits down with Izzy Rosenzweig, CEO of Portless, to explore how e-commerce brands can regain control of their cash flow and inventory in an increa...
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Season 1
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Episode 64
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28:00
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The Truth About High-Converting Ecommerce Sites (And Why Most Brands Get It Wrong)
In this episode of Seven Figures and Beyond, Greg Shuey sits down with Ben Sharf, co-founder of Platter, to challenge the conventional thinking around what it actually takes to build a high-converting eCommerce storefront. Ben shares t...
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Season 1
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Episode 63
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31:17
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Smart Bundles, Higher Profits: Maximizing AOV Without Killing Conversions
Direct-to-consumer brands often obsess over lowering customer acquisition costs, but they’re missing a key lever for profitability: increasing average order value. In this episode, Greg Shuey interviews Saunder Schroeder, who shares a wealth of...
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Season 1
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Episode 62
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33:33
Trump’s New Tariffs: What Every Ecommerce Brand Needs to Know
In this episode of Seven Figures and Beyond, host Greg Shuey welcomes Greg Shugar—founder of The Tie Bar and owner of Beau Ties of Vermont—for a timely and eye-opening discussion on how newly imposed tariffs are threatening the future ...
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Season 1
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Episode 61
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32:20
Beyond ROAS: How Smart Marketers Win With Google Ads In 2025
In this episode of the 7 Figures and Beyond eCommerce Marketing Podcast, host Greg Shuey sits down with paid media expert Kelsey O'Rourke to break down what brands need to know about Google Ads in 2025. Kelsey debunks the common miscon...
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Season 1
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Episode 60
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39:22
Beyond Google: How to Drive Brand Awareness & Sales from Alternative Channels
In this episode of the 7 Figures and Beyond eCommerce Marketing Podcast, host Greg Shuey sits down with Kevin Indig, a seasoned growth advisor who has worked with top brands like Shopify, Reddit, and Dropbox. Their conversation dives i...
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Season 1
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Episode 59
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35:35
Fix Your Funnel: Simple CRO Strategies to Convert More Customers
In this episode of the 7 and Beyond eCommerce Marketing Podcast, host Greg Shuey sits down with Anthony Morgan, founder of eNavi, a Shopify-focused conversion rate optimization (CRO) agency. Anthony shares his unconventional journey in...
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Season 1
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Episode 58
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35:24
Selling High-Ticket E-Commerce: What DTC Brands Can Learn from B2B
Selling high-ticket e-commerce products is an entirely different game from traditional DTC, and in this episode of the 7-figures and Beyond e-commerce marketing podcast, Greg Shuey sits down with Rivkie Lieberman, Creative Director at Motif Stu...
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Season 1
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Episode 57
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33:00
Avoiding Amazon Pitfalls: Compliance & Inventory Mistakes That Can Derail Your Brand
Navigating the complexities of selling on Amazon is no small feat, and in this episode of Seven Figures and Beyond: E-Commerce Marketing Podcast, host Greg Shuey welcomes Amazon expert Robyn Johnson to unpack the challenges that seller...
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Season 1
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Episode 56
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33:45
Speed to Success: How Website Performance Drives Conversions & Rankings For Ecommerce Brands
Website performance isn’t just a technical concern—it’s a game-changer for eCommerce success. In this episode of the Seven Figures and Beyond eCommerce Marketing Podcast, host Greg Shuey sits down with Jono Alderson, a leading technica...
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Season 1
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Episode 55
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33:19
How To Identify & Use Buyer Journey Insights To Drive Your Marketing Strategy
In this kickoff episode for 2025, Greg Shuey welcomes PPC expert Navah Hopkins to discuss how brands can thrive by understanding their buyers' online behaviors and adapting their marketing strategies accordingly. Navah, a seasoned marketer and ...
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Season 1
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Episode 54
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37:46
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